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What's Up with OTT?

There are more than 93 million Connected TV devices across 73 percent of households in the United States today. eMarketer says that, in 2018, Connected TV accounted for 10 percent of total TV ad spend. That number is expected to climb to 36 percent by 2022. What does it all mean? ProMedia's Chris Bishouty has some thoughts. Read the article.

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