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Representing almost one-fifth of the country’s population — and growing 70-percent faster than the general population — the U.S. Hispanic market is expected to reach $2 trillion in consumer spending by 2024. Denira Borrero of Omni Direct shares four considerations that can shape your success with this market. Read the article

The buzzwords and evolving media options have changed, but targeting, attribution, and sales are still the name of the game. Yep, the future of media, while boasting better accessibility to and targeting of consumers, looks an awful lot like the past. Read the article

By Thomas Haire As performance-driven marketers continue to seek the right mix of online and offline media, opportunities for success are more available than ever for those willing to put in the hard work that's defined the space for decades. Read the article

In today’s marketplace, direct-to-consumer marketers must create an environment where the consumer will find your product or service no matter where they look. That starts with a solid digital foundation. Bluewater Media experts examine how TV and digital media work together — both creatively and effectively — to create traction and cross-channel optimize. Read the article

Thomas Haire, the PDMI's chief content officer and long-time expert and media leader in the performance and D2C marketing world, welcomes you to the first issue of Results, the association's quarterly magazine. Read the article.

The February Toy Fair in New York hosted thousands of toys and games and drew more than 30,000 attendees, including inventors, manufacturers, distributors, and retailers looking for lucrative deals on 2019 holiday must-haves. However, not all in attendance were playing by the rules — with reports of stolen items and individuals trying to enter competitors’ private booths to spy on new products. Read the article.