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From upper-funnel awareness to lower-funnel results, Michaela Giovengo and Asaf Davidov say that Hulu's broad array of advertising opportunities are helping DTC brands cross the digital-to-TV bridge. Read the article

DTC marketing, especially television, uses very different methodologies than traditional advertising. In this, the first of a two-part series, Barbara Kerry of Script to Screen looks at 5 of 10 potential pitfalls brands entering this space must avoid. Read the Article

What’s in a DRTV ad that makes consumers say, I need that? The team at Portland, Ore.-based Engagious analyzes direct-to-consumer marketing campaigns to find out what works, what doesn’t, and why. Read the article

According to Denira Borrero of Omni Direct, Hispanics across all age groups, and especially millennials, share more ad content, are more likely to click on shared content, and welcome more advertising content on social media than their non-Hispanic counterparts. How can performance marketers effectively engage with and win the loyalty and buying power of influential Hispanics on social media platforms? Read the article

As the PDMI turns the corner into Year Two, leaders from five Founding Member companies share their ideas on where the association can expand and improve its service to the performance-driven marketing industry. Read the article.

Thomas Haire, the PDMI's chief content officer, writes, "We’re happy to listen, because at the PDMI, learning and improving isn’t just a one-way street," in his latest column for Results Magazine. Read the article.

Kingstar Media's Ed Crain says that once well embedded in the United States, an American brand that has established itself at home should look north to Canada as its next market to conquer. Read the article.

While Facebook and Google have long been the sweethearts of the digital advertising world, Amazon has been quickly and quietly gaining status in this $129 billion per year — and growing — industry. According to Nancy Arnold of Diray Media, Amazon is expertly positioned to succeed in the direct-to-consumer advertising vertical because it has captured a tremendous amount of consumer data and observed consumer behavior, likely since its inception. Read the article

For many entrepreneurs, the idea of going global is very exciting. However, international expansion requires time and consideration. For most stakeholders, the core focus is generally on the U.S. Yet with so much opportunity and digital access to global markets, expansion may be worth a serious look. Robin Behar of InClover Marketing dives into five important factors marketers should consider before going global. Read the article

By Thomas Haire We spend hours buzzing around TV advertising and technology's latest acronyms. But where do OTT's effects on the performance advertising landscape really stand at this moment — and where do marketers and media need to be to capitalize? Read the article

Cable networks are collaborating with multichannel video programming distributors (MVPD), as well as virtual (vMVPD) partners to turn their national ad inventory into something far more appealing to brand advertisers. Joseph Gray of DRMetrix shares how these new advanced advertising break types work in today's advertising landscape for today's DTC advertisers. Read the article

Nicole Cordero of Havas Edge shares insights on the extended reach, efficiencies and scale, and first-move advantage benefits direct-to-consumer advertisers can experience by marketing to Hispanic audiences. To become a true leader in your category and take advantage of the loyal Hispanic consumer, DTC advertisers should incorporate these tips for building a marketing campaign that will connect with the audience the right way. Read the article