Search Results

Every marketer understands the challenges of creating impactful content that resonates with their audience. In this digital age, content is everywhere, and people are constantly bombarded with advertisements. Osania Del Rio of River Direct shares insights on the importance of and key aspects to great storytelling in performance marketing campaigns. Read the Article

As D2C marketers look at new or different opportunities to add to their marketing mixes, one of the biggest growth areas in the United States is its growing Spanish-speaking population. The U.S. Hispanic space is a perfect target for performance-based advertisers who seek an active, vocal, and committed consumer base. Nicolas Pietropinto of Luminess Direct presents ven reasons why you should consider expanding your marketing efforts into the U.S. Hispanic space today. Read the article

From categories as disparate as transportation and financial services to apparel and pet products, tech disruptors are shifting the paradigm of marketing. However, these online businesses eventually come to realize they cannot rely on digital advertising alone to spearhead growth. Thus, many of them turn to television advertising to broaden awareness. Dena Levy of Two-D Productions shares more about the tenets of the anti-sale. Read the article

Thomas Haire, the PDMI's chief content officer, shares the PDMI's vision as the industry faces the COVID-19 pandemic head on. Read the article.

BakerHostetler’s Linda Goldstein discusses the possible issues raised by the Federal Trade Commission’s (FTC) recent announcement that it is considering new rules around negative option marketing — rules that, if enacted, could have a perilous effect on subscription-based marketers in particular. Read the article.

Bicultural Hispanics are the fastest growing segment of all U.S. Hispanics, representing 50 percent of the marketplace. U.S Hispanic marketing leaders share insights on the power of biculturals. Contributors include: Kyle Patten, Univision Communications Inc. Diama Gabriel, ALSAC/St Jude Children’s Research Hospital Lucia Ballas-Traynor, Hemisphere Media Group Sabrina Lopez, Telemundo San Diego. Nicole Cordero, Havas Edge PDMI U.S. Hispanic Council members Read the article.

DTC marketing, especially television, uses very different methodologies than traditional advertising. In this, the second of a two-part series, Barbara Kerry of Script to Screen looks at 5 of 10 potential pitfalls brands entering this space must avoid. Read the Article Read Part 1: 10 Pitfalls to Avoid in a DTC TV Campaign

Since Amazon acts as a branding platform before it is an e-commerce platform, it becomes evident that the most important thing a brand can do to leverage the platform is to build and maintain brand equity, but how? Shannon Roddy, Amazon expert and the founder of Marketplace Seller Courses, shares the five areas where your brand equity is most affected on the Amazon platform, along with a few tips on what you can do to turn things around and make it work in your favor. Read the article.

DTC marketing faces challenges as we enter 2020. Oversaturation and rising digital media prices confront direct-to-consumer marketers, but strong consumer interest and new performance TV options promise to boost the space in 2020. This cover story from Results Magazine explores the trends in opportunities and challenges anticipated in 2020 DTC marketing landscape and an analysis on what this could mean for next year and beyond. Read the article.

Thomas Haire, the PDMI's chief content officer, shares the association's thank you to its members and other supporters for a tremendous first full year in operation. Read the article.

The impulse buyer who responds immediately to an advertisement is a thing of the past. Regardless of the marketing channel (DRTV, digital, radio, print, or home shopping) consumers are fickle. Read the article

According to a trio of experts from Bluewater Media, cross-platform optimization sounds like a fancy marketing buzzword, but really, it’s common sense. It involves having the right content for the platform on which it lives, while resonating with the specific audience for which you’re trying to connect, while adjusting based on the rapidly changing media landscape — all while keeping your brand message consistent. Read the article