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Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign


DTC marketing, especially television, uses very different methodologies than traditional advertising. In this, the second of a two-part series, Barbara Kerry of Script to Screen looks at 5 of 10 potential pitfalls brands entering this space must avoid.

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Read Part 1: 10 Pitfalls to Avoid in a DTC TV Campaign