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The Power of Biculturals


Bicultural Hispanics are the fastest growing segment of all U.S. Hispanics, representing 50 percent of the marketplace. U.S Hispanic marketing leaders share insights on the power of biculturals. Contributors include:

  • Kyle Patten, Univision Communications Inc.

  • Diama Gabriel, ALSAC/St Jude Children’s Research Hospital

  • Lucia Ballas-Traynor, Hemisphere Media Group

  • Sabrina Lopez, Telemundo San Diego.

  • Nicole Cordero, Havas Edge

  • PDMI U.S. Hispanic Council members

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