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The Power of Biculturals
- Dec 1, 2019
- 1 min read
Updated: Aug 25, 2020
Bicultural Hispanics are the fastest growing segment of all U.S. Hispanics, representing 50 percent of the marketplace. U.S Hispanic marketing leaders share insights on the power of biculturals. Contributors include:
Kyle Patten, Univision Communications Inc.
Diama Gabriel, ALSAC/St Jude Children’s Research Hospital
Lucia Ballas-Traynor, Hemisphere Media Group
Sabrina Lopez, Telemundo San Diego.
Nicole Cordero, Havas Edge
PDMI U.S. Hispanic Council members
The article on bicultural individuals highlights how people who navigate two cultures often develop stronger adaptability, creativity, and the ability to see situations from multiple perspectives. It also shows how this identity can shape communication and personal growth in diverse environments. After reading insights like this, I often play bitlife which is a life simulation game that lets me explore different life paths and decisions in a fun way.