The Power of Biculturals
Bicultural Hispanics are the fastest growing segment of all U.S. Hispanics, representing 50 percent of the marketplace. U.S Hispanic marketing leaders share insights on the power of biculturals. Contributors include:
Kyle Patten, Univision Communications Inc.
Diama Gabriel, ALSAC/St Jude Children’s Research Hospital
Lucia Ballas-Traynor, Hemisphere Media Group
Sabrina Lopez, Telemundo San Diego.
Nicole Cordero, Havas Edge
PDMI U.S. Hispanic Council members