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Anatomy of an Anti-Sale

From categories as disparate as transportation and financial services to apparel and pet products, tech disruptors are shifting the paradigm of marketing. However, these online businesses eventually come to realize they cannot rely on digital advertising alone to spearhead growth. Thus, many of them turn to television advertising to broaden awareness.

Dena Levy of Two-D Productions shares more about the tenets of the anti-sale.

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