Take 20 Upcoming Schedule

As more performance brands consider in-housing most or all of the usual agency services, what does this trend mean for the performance marketing space as a whole? Why are some brands choosing this path? What are agency leaders doing to meet the moment — and maintain their client bases? And what are today’s realities of the brand-agency relationship that agencies must begin to meet in order to continue delivering the services that they’ve long provided? A pair of agency-side experts who’ve been watching this growing trend with interest — Sequoia Media Group’s Bryan Geidt and Retail + Response’s Buck Robinson — join Brand Response Council chair and PCM Integrations’ chief evangelist Chris Foster to discuss their perspectives. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #inhouse #agency

In the latest episode of our recurring “Hot Categories” series, Brand Response Council chair and Take 20 host Chris Foster of PCM Integrations welcomes a pair of leading performance marketing experts in the Medicare Advantage marketing business: Fern Lee of THOR Associates and Joe Wheeler of Tranzact. Yes, all those health insurance ads will be returning to your screens this fall. What’s the latest for this massive seasonal market? Will annual growth ever begin to subside? And what can other performance brands learn from the most successful Medicare Advantage campaigns? The group will tackle these questions and more! Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: / thepdmi #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #medicareadvantage #healthinsurance #insurancemarketing #medicare

As performance brands dive deeper into the CTV pool, they’re still seeking the best opportunities to connect with consumers — as well as more powerful attribution and measurement opportunities. As the CTV landscape evolves, one area that’s gained traction — particularly as a way for brands to reach niche audiences interested in their products — is the FAST channel. FAST channel interfaces look and feel familiar to consumers who grew up on the cable channel guide — and they offer hours of programming directly in line with their interests. The PDMI's Thomas Haire welcomes a trio of FAST media experts — Doug Bognar of Apex Media Partners/InTouch +, Chris Pizzurro of Leap Media Group, and Steve Schachter of Cannella Media/RVTV — to discuss the latest opportunities for performance brands, how FAST channels have grown in the past 12 months, and what to expect in the space in the near future. Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI LinkedIn: https://www.linkedin.com/company/the-pdmi/ #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #ctvadvertising #ctv #fast #fastchannel #fastchannels #rvtv #intouchplus