As D2C marketers look at new or different opportunities to add to their marketing mixes, one of the biggest growth areas in the United States is its growing Spanish-speaking population. The U.S. Hispanic space is a perfect target for performance-based advertisers who seek an active, vocal, and committed consumer base. Nicolas Pietropinto of Luminess Direct presents ven reasons why you should consider expanding your marketing efforts into the U.S. Hispanic space today.