How Will Google and Apple’s Privacy Updates Impact Your Ad Measurement?
PDMI member company RSLT.IO shares this quick two-page PDF, describing privacy updates by Google and Apple that will ease consumers’ ability to opt out of online tracking — and also hamper advertisers’ efforts to measure ad effectiveness across media.
What do you need to know now? And how can RSLT’s own technology help agencies and advertisers address the challenges brought forth by these changes?
Click the PDF link below to find out more.