Who Is Emerging Networks? And What Is Their Secret?
Tom Marsillo and Phil Estevez of Emerging Networks
While the nation and the economy continue to flounder in the throes of the worst pandemic in a century, one media company has been experiencing record-breaking growth throughout the pandemic. Emerging Networks LLC has just recorded its 11th-consecutive quarter of double-digit revenue growth. Best of all, the exponential growth shows no signs of slowing in the future. How has the company managed to outperform the industry in a time of economic contraction and shrinking media budgets?
Emerging Networks is America's largest multicultural television platform, representing the full spectrum of new and emerging markets in all their diversity. Emerging Networks is the only multicultural media platform serving the South Asian, Arabic, and Filipino markets — as well as numerous other emerging ethnic segments in the United States — with national and local commercial ad insertions and event marketing.
Emerging Networks provides an efficient one-stop shop for clients and agencies looking to tap into the fastest growing and most affluent ethnic segments in the country.
Here’s a brief overview of Emerging Networks’ success:
Tom Marsillo, CEO, and Phillip Estevez, executive vice president, have more than half a century of multicultural sales and marketing experience between them, and they’ve held executive positions at numerous blue-chip media companies. Emerging Networks was their brainchild — an idea that had been fermenting for years — and in 2013, they finally launched it. It has been a runaway success since day one and has surpassed their own expectations.
‘We have always kept the emphasis on delivering results.’
At Emerging Networks, we have always kept the emphasis on delivering results, and during this pandemic our team really came together to make things happen. We always give credit where it's due — especially with our clients and agencies, who have really been there for us from the start. Expressing gratitude to them is important, especially in these surreal times where a lot of business decisions are not 100-percent rational or consistent. Far too many business decisions are being made subjectively rather than objectively.
‘Sitting on the sidelines and keeping your powder dry is tantamount to marketing malpractice.’
One of the biggest problems we continuously face is agencies not practicing what they preach when it comes to inclusion and diversity. People are often prone to the path of least resistance, meaning they ’ll go with whatever option requires the least amount of work or pushback.
We are going through a scary and unprecedented time. Admittedly, taking risks can be intimidating — but taking smart, calculated risks can have big payoffs. By taking a smart, calculated risk, we mean considering the expected outcomes based on historical performance, determining the potential of success, and if the payoff is worth risking the investment.
At Emerging Networks, we have always made it clear in any new business situation that the risks in working with us are virtually non-existent, since the initial investment levels are so minimal while the return on investment can be huge. In our experience, we’ve seen far too many agencies afraid to leave their comfort zones resulting in missed opportunities for their clients.
Appearing principled in your efforts is a lot easier th