From upper-funnel awareness to lower-funnel results, Hulu's advertising opportunities help DTC brands cross digital-to-TV bridge.

As the PDMI turns the corner into Year Two, where the association can expand and improve its service to the performance marketing industry.

Where do OTT's effects on the performance advertising landscape really stand — and where do marketers and media need to be to capitalize?

The buzzwords and evolving media options have changed, but targeting, attribution, and sales are still the name of the game.

By Thomas Haire As performance-driven marketers continue to seek the right mix of online and offline media, opportunities for success are...