Coming Through the Coronavirus Crisis
As the world begins to peek around the corner in hopes of moving forward, what does the near future look like for performance marketers?
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PDMI Editorial
Read, research, and stay informed.
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Attribution Today, Tomorrow — and Forever
Attribution remains the industry's leading buzzword — and its biggest challenge.
The $6 Billion (or More) Question
With more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever.
Getting a 2020 Read on DTC Marketing
Analysis of anticipated trends in opportunities and challenges in 2020 DTC marketing landscape.
Hulu: 'Best Experience, Best Results'
From upper-funnel awareness to lower-funnel results, Hulu's advertising opportunities help DTC brands cross digital-to-TV bridge.
For Our Next Act …
As the PDMI turns the corner into Year Two, where the association can expand and improve its service to the performance marketing industry.
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