Coming Through the Coronavirus CrisisAs the world begins to peek around the corner in hopes of moving forward, what does the near future look like for performance marketers?
Attribution Today, Tomorrow — and ForeverAttribution remains the industry's leading buzzword — and its biggest challenge.
The $6 Billion (or More) QuestionWith more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever.
Getting a 2020 Read on DTC MarketingAnalysis of anticipated trends in opportunities and challenges in 2020 DTC marketing landscape.
Hulu: 'Best Experience, Best Results'From upper-funnel awareness to lower-funnel results, Hulu's advertising opportunities help DTC brands cross digital-to-TV bridge.
For Our Next Act … As the PDMI turns the corner into Year Two, where the association can expand and improve its service to the performance marketing industry.