Breaking Down Addressable: The Road to Execution
By Jim D'Antoni For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, during...
PDMI Editorial
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Ad Law in the Age of COVID-19 and Regulatory Reactions
By Melissa Landau Steinman and Kristen R. Klesh The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with...
The Past, Present, and Future of Business Payments
"Over the years, and especially in the past decade, the nature of payments has evolved. New technologies have created a faster and more...
Live CTV: The Opportunity for Advertisers and How To Get Started
PDMI member company DISH Media and Magnite (formerly Telaria and Rubicon Project) have worked in recent years to remove roadblocks around...
Comparative Advertising 101: 10 Tips for Digital Marketers
Companies may want to engage in comparative advertising, claiming that their products and services are better than their competitors...
The Art & Delivery of Direct Response TV Advertising
From customization to short- and long-form delivery, Yangaroo has become a one-stop-shop for DR clients looking for a single solution.