Are Digital Marketing Agencies on the Brink of Extinction?
By Derric Haynie “What do you even do?” That’s a question I used to get, back when I was running an advertising agency, by prospective...
Measurement Under the Microscope
Following up on April’s popular webinar conversations, the PDMI continues a deep dive into one of the industry’s hottest topics. By...
Making A Measurable Change For TV
By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...