Advertising and Marketing Litigation and Enforcement During the Pandemic
Performance and DTC marketing companies need to stay up to date on the laws, rules, and regulations to minimize risk in a COVID world.
Making the Best of the Blur: Opportunities During the Coronavirus
Contributing factors to the rise of success in DTC and performance marketing campaigns in a COVID world.
In 2020, Personal Growth Is Required for Professional Success
Thomas Haire, the PDMI's chief content officer, shares his latest thoughts on where the association is heading through this difficult year.
How Great Storytelling Can Strike a Chord With Your Audience
The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.
Stay Safe. Stay Healthy. Stay Strong.
Thomas Haire, the PDMI's chief content officer, shares the PDMI's vision as the industry faces the COVID-19 pandemic head on.
Getting a 2020 Read on DTC Marketing
Analysis of anticipated trends in opportunities and challenges in 2020 DTC marketing landscape.