The Intersection of Communication and Analysis Drives New Sales and Lifetime Value
Key factors marketing teams should consider in acquiring and utilizing relevant data to create effective consumer journey roadmaps.
Listen, Learn, Lead: Your Goals Are the PDMI’s Goals
Thomas Haire writes, "We’re happy to listen, because at the PDMI, learning and improving isn’t just a one-way street."
The PDMI’s Hot, Hazy — but Not Lazy — Days of Summer
Thomas Haire, the PDMI's chief content officer, lays out the association's plans for the second half of 2019.
Revolution or Evolution?
By Thomas Haire As performance-driven marketers continue to seek the right mix of online and offline media, opportunities for success are...
From a Content Perspective: Chapter 1...
Thomas Haire, the PDMI's chief content officer, welcomes you to the first issue of Results, the association's quarterly magazine.