A Case for Continued Ad Spending During a Recession
You’ve no doubt heard the doom-and-gloom around the predicted economic downturn headed our way. Financial guru and prognosticator Jamie...
How to Add Incremental Revenue via CTV Advertising in Canada
In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...
PDMI Submits Comment on FTC's Proposed Dot-Com Disclosure Changes
In July, the PDMI Government Affairs Council worked to consider member companies' recommendations for official comments on behalf of the...
The Value of Keeping Humans in the Loop in an Automated Environment
Accounts payable (AP) leaders must cut through a lot of hype around automation. From self-service supplier onboarding and touch-free...
Inevitable: Blockchain Adoption in the Ad Industry
By Matt Timothy Recently, I had the opportunity to join a panel discussion on the topic of “Blockchain in Media and Advertising.” As a...
E-commerce Marketing: How To Dominate Any E-com Niche
If you do a quick Google search for "E-commerce Marketing," you're going to find a wide range of different e-commerce marketing...