PDMI Editorial

Extended reach, efficiencies and scale direct-to-consumer advertisers can experience by marketing to Hispanic audiences.

Where do OTT's effects on the performance advertising landscape really stand — and where do marketers and media need to be to capitalize?

Cable networks are collaborating with MVPD and vMVPD partners to turn national ad inventory into appealing offerings for brand advertisers.

Key differences between radio and podcasts DTC marketers should understand to develop effective consumer engagement marketing plans.

Thomas Haire, the PDMI's chief content officer, lays out the association's plans for the second half of 2019.

Five proven ways to take ownership of the consumer/brand relationship and efficiently implement a DTC strategy to grow sales.

Four considerations to help direct-to-consumer marketers drive growth by effectively connecting with the U.S. Hispanic audience.

The buzzwords and evolving media options have changed, but targeting, attribution, and sales are still the name of the game.

Direct-to-consumer marketers must build a strong digital foundation to drive consumer engagement and conversion.