PDMI Editorial

As the PDMI turns the corner into Year Two, where the association can expand and improve its service to the performance marketing industry.

Once well embedded in the United States, established American brands should look north to Canada as their next market to conquer.

Thomas Haire writes, "We’re happy to listen, because at the PDMI, learning and improving isn’t just a one-way street."

While Facebook and Google have long been the sweethearts of the digital advertising world, Amazon has been gaining status.

Opportunity and digital access to global markets, makes expansion worth a serious look. Read these key factors to see if you are ready.

Extended reach, efficiencies and scale direct-to-consumer advertisers can experience by marketing to Hispanic audiences.

Where do OTT's effects on the performance advertising landscape really stand — and where do marketers and media need to be to capitalize?

Cable networks are collaborating with MVPD and vMVPD partners to turn national ad inventory into appealing offerings for brand advertisers.

Key differences between radio and podcasts DTC marketers should understand to develop effective consumer engagement marketing plans.