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The Performance-Driven Marketing Institute (PDMI) is the association for a new era of marketing and is dedicated to promoting, protecting, and advancing its members — who lead the performance-driven and direct-to-consumer marketing world — through networking, education, advocacy, and marketing.

FEATURED ARTICLES

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Coming Through the Coronavirus Crisis

As the world begins to peek around the corner in hopes of moving forward, what does the near future look like for performance marketers?

Attribution Today, Tomorrow — and Forever

Attribution remains the industry's leading buzzword — and its biggest challenge.

The $6 Billion (or More) Question

With more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever.

2020 Ad Outlet Directory

Contact and demographic information from more than 120 TV channels, streaming outlets, podcast networks, and more.

UPCOMING PDMI EVENTS

SEPTEMBER 22

Take 20

The PDMI Brand Response Council's coffee-break length live conversations.

SEPTEMBER 14-16

PDMI West Virtual

A 3-day virtual conference featuring eight educational webinars.

MARCH 7-9, 2021

PDMI East 2021

A 3-day live event scheduled for Miami Beach, Fla.

OCTOBER 4-6, 2021

PDMI West 2021

A 3-day live event scheduled for San Diego

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