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The Performance-Driven Marketing Institute (PDMI) is the association for performance and direct-to-consumer marketing leaders. It is dedicated to promoting, protecting, and advancing its members in the performance-driven and direct-to-consumer marketing world through networking, education, advocacy, and marketing.

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Consider This …

Consider This …

Consider This …

Leaders from 10 PDMI member companies look ahead at the key things performance marketers should think about as we head into the new year....

Connection, Conversion, and Currency

Connection, Conversion, and Currency

Connection, Conversion, and Currency

Performance marketing experts weigh in on today’s key issues in advance of PDMI West 2023. By Thomas Haire As the Performance-Driven...

Thriving … Surviving … but Always Leading

Thriving … Surviving … but Always Leading

Thriving … Surviving … but Always Leading

The Performance-Driven Marketing Institute celebrates its fifth anniversary in July. How did we get here? Where do we go next? PDMI...

Inclusion Upends Limits and Breeds Leadership

Inclusion Upends Limits and Breeds Leadership

Inclusion Upends Limits and Breeds Leadership

Members of the PDMI’s Women’s Leadership Council talk about why inclusion matters and what they’re hoping the new group can accomplish...

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UPCOMING PDMI EVENTS

MAY 8

Spring Seminar Series

The PDMI's monthly one-hour webinar events, presented by the E-Commerce, Workshop, and Women's Leadership Councils'

MAY 14

Take 20

The PDMI Brand Response Council's coffee-break length live conversations.

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OCTOBER 6-8, 2025

PDMI West 2025

A 3-day in-person event scheduled for San Diego.

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MORE PDMI EDITORIAL CONTENT

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Performance Marketing 95 postsNo categories yet.
Production/Creative 15 postsNo categories yet.
Research 14 postsNo categories yet.
Supply Chain 11 postsNo categories yet.
U.S. Hispanic Marketing 6 postsNo categories yet.
Web Exclusives 91 postsNo categories yet.

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Elevate Brand, Foster Engagement With Powerful Digital Marketing Tools

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The PDMI's 2025 Performance Marketing Events

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Content Marketing: How To Write Content That Gets Results

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