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The Performance-Driven Marketing Institute (PDMI) is the association for performance and direct-to-consumer marketing leaders. It is dedicated to promoting, protecting, and advancing its members in the performance-driven and direct-to-consumer marketing world through networking, education, advocacy, and marketing.

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Consider This …

Consider This …

Consider This …

Leaders from 10 PDMI member companies look ahead at the key things performance marketers should think about as we head into the new year....

Connection, Conversion, and Currency

Connection, Conversion, and Currency

Connection, Conversion, and Currency

Performance marketing experts weigh in on today’s key issues in advance of PDMI West 2023. By Thomas Haire As the Performance-Driven...

Thriving … Surviving … but Always Leading

Thriving … Surviving … but Always Leading

Thriving … Surviving … but Always Leading

The Performance-Driven Marketing Institute celebrates its fifth anniversary in July. How did we get here? Where do we go next? PDMI...

Inclusion Upends Limits and Breeds Leadership

Inclusion Upends Limits and Breeds Leadership

Inclusion Upends Limits and Breeds Leadership

Members of the PDMI’s Women’s Leadership Council talk about why inclusion matters and what they’re hoping the new group can accomplish...

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UPCOMING PDMI EVENTS

JUNE 18

Take 20

The PDMI Brand Response Council's coffee-break length live conversations.

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JUNE 24

Summer Seminar Series

The PDMI's monthly one-hour webinar events, presented by the E-Commerce, Workshop, and Women's Leadership Councils'

OCTOBER 6-8, 2025

PDMI West 2025

A 3-day in-person event scheduled for San Diego.

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MORE PDMI EDITORIAL CONTENT

ZiggleTech Launches Fractional CMO Services

Elevate Brand, Foster Engagement With Powerful Digital Marketing Tools

Planning and Measuring Google/YouTube TV Advertising

The PDMI's 2025 Performance Marketing Events

What Is a DRTV Campaign?

Content Marketing: How To Write Content That Gets Results

PDMI Comments Help Push FTC to Narrow Final ‘Click-to-Cancel’ Rules

Understanding Attribution Models for B2C Businesses

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PDMI COUNCIL UPDATES

PDMI
Workshop Council

U.S. Hispanic Council

Brand Response Council

Government Affairs Council

E-Commerce Council

PDMI University Council

Women's Leadership Council

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