PDMI Editorial

By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...

A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...

Affiliate marketing can be an extremely effective way to grow product sales or make money online. This type of marketing tactic has been...

In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...

As direct response marketing has spread from traditional media like TV and radio into digital outlets like email and social media, the...

From a television advertising perspective, direct response media buying offers marketers discounted rates on remnant inventory. These...