5 Ways to Build a DTC Model Using Response-Driven Performance MarketingFive proven ways to take ownership of the consumer/brand relationship and efficiently implement a DTC strategy to grow sales.
4 Insights for Hispanic Market Success in 2019Four considerations to help direct-to-consumer marketers drive growth by effectively connecting with the U.S. Hispanic audience.
Drive Lower CPA by Laying a Great Digital FoundationDirect-to-consumer marketers must build a strong digital foundation to drive consumer engagement and conversion.
Revolution or Evolution?By Thomas Haire As performance-driven marketers continue to seek the right mix of online and offline media, opportunities for success are...
From a Content Perspective: Chapter 1...Thomas Haire, the PDMI's chief content officer, welcomes you to the first issue of Results, the association's quarterly magazine.