PremiumMedia360's On-Demand Webinar Focuses on Smarter Agency Growth With Data Automation
PDMI member PremiumMedia360 (a panelist during the PDMI's Fall Seminar Series event on Sept. 21) presents an on-demand webinar on how...
How to Make Testimonials More Authentic
By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...
Modern Marketing Analytics — What's Working?
A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...
What Is Affiliate Marketing?
Affiliate marketing can be an extremely effective way to grow product sales or make money online. This type of marketing tactic has been...
5 Reasons You Should Use a Media Agency
In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...
What Is Direct Response Marketing?
Direct response marketing is designed to earn an instant response from consumers to a call-to-action embedded in the marketing message....