Great Digital Creative Opens New Opportunities
Kingstar Media's Ed Crain and Geoff Crain write, "On social, many marketers can run 20 to 30 variations of a creative in a week on a very...
4 Tips to Get Back on Track in 2021
DISH Media's Dan Kelly and Sean Robertson ask, "How do you plan for the unknown?" Click here to read more from their column in the...
2020 In 7 Words Or Less
Members of the PDMI’s Brand Response Council test their wit — and editorial skills — by coining their own phrases to describe 2020....
Listening, Learning, Leading
Adaptability and communication — both internally and externally — buoy performance marketers Shop LC and The Habit Burger Grill as they...
Better Times, Bigger Successes Ahead
Leaders from PDMI member companies share their visionary expertise as the performance marketing industry heads into a new year. What are...
Applying Your COVID Road Trip Lessons to Your Performance-Driven Campaign
Cannella Media's Matt Greenfield writes that today's performance marketing campaigns work best when you stay flexible and enjoy the journey.