What Is Direct Response Marketing?
Direct response marketing is designed to earn an instant response from consumers to a call-to-action embedded in the marketing message....
2021 Ad Outlet Directory
Click here or on the image below to reach the 2021 Ad Outlet Directory in Results Magazine's March 2021 issue. There, performance and...
Making the Best of a Bad Hand
Members of the global direct response community share how their businesses overcame the strain of yet another international crisis — the ...
The More Things Change, the More They (Mostly) Stay the Same
Cannella Media's Ron Steblea writes, "Our marketing principles and fundamentals are as similar today as they were six months ago, as...
Overcoming 3 Big Obstacles to Creating Video Content During the Pandemic
Creative veteran Patrick Raymond writes, "My creative team and I look forward to the day we can again safely work side by side." Click...
Tips and Advice for Procuring Martech
Venable's AJ Zottola and Caitlyn Bingaman write, "As the landscape for martech expands, so too does the complexity of the issues that...