Comparative Advertising 101: 10 Tips for Digital Marketers
Companies may want to engage in comparative advertising, claiming that their products and services are better than their competitors...
The Art & Delivery of Direct Response TV Advertising
From customization to short- and long-form delivery, Yangaroo has become a one-stop-shop for DR clients looking for a single solution.
Who Is Emerging Networks? And What Is Their Secret?
Emerging Networks LLC has just recorded its 11th-consecutive quarter of double-digit revenue growth.
Supreme Decisions: High Court Weighing FTC’s Enforcement Authority
Can the Federal Trade Commission (FTC) can obtain equitable monetary relief, such as disgorgement, under Section 13(b) of the FTC Act?