Modern Marketing Analytics — What's Working?
A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...
How to Grow E-Commerce Revenue
By Geoff Crain Canadian e-Commerce enjoyed a massive spike in 2020, with 20.7-percent growth accounting for a $39.2 billion upswing. With...
What Is Affiliate Marketing?
Affiliate marketing can be an extremely effective way to grow product sales or make money online. This type of marketing tactic has been...
How CX Plays in The Age of AI and ChatBots
This article originally ran in CXBuzz. Hello. Is There Anybody in There? All of us as CX professionals and, more importantly, as...
5 Reasons You Should Use a Media Agency
In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...
5 Musts for Great Direct Response Copywriting
As direct response marketing has spread from traditional media like TV and radio into digital outlets like email and social media, the...