Breaking Down Addressable: Start Your Media Campaign with Your Core Target
By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...
'As Seen on TV' Sales Explode in 2020
DRMetrix, a PDMI research partner and the direct-to-consumer (DTC) television industryʼs leading research company, uses automated content...
COVID-19 Impacts on DTC Television Advertising
DRMetrix, a PDMI research partner and the direct-to-consumer (DTC) television industryʼs leading research company, uses automated content...
Breaking Down Addressable: The Road to Execution
By Jim D'Antoni For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, during...
Ad Law in the Age of COVID-19 and Regulatory Reactions
By Melissa Landau Steinman and Kristen R. Klesh The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with...
The Past, Present, and Future of Business Payments
"Over the years, and especially in the past decade, the nature of payments has evolved. New technologies have created a faster and more...